Cluetrain, blog, microsoft as force of good. What an interesting mix in a single post!
Will Microsoft hop on the Cluetrain?. Duncan Wilcox ruminates on how blogs can help implement the communication strategies outlined in the Cluetrain manifesto: ... [Jon's Radio]
On Friday night after the InfoWorld conference, Tom Yager and I went to dinner with John Montgomery, a former BYTE colleague who's now a Microsoft group product manager deeply involved with the .NET platform. According to John, it is a daily requirement in his division that everyone -- himself included -- spend an hour a day helping customers, for example by answering questions on newsgroups.
Cool! But nobody seems to know this, which understandably frustrates John. Well, now there's an easy and direct way to handle these kinds of strategic communications. As Duncan indicates, a few more well-placed Microsoft blogs won't automatically humanize the company or guarantee trust, but it'd be a great way to start depolarizing the conversation.
